From day one, we have chosen to work sustainably using only 100% organic cotton because for us, using conventional cotton can never be ethically justified.

Organic cotton comes from seeds that have not been genetically modified (non-GMO) and is grown without the use of chemical pesticides orfertilisers. Organic cotton farming uses natural methods, such as crop rotation, which benefit not only the soil, fauna and the environment, but create bio-diversity and promote good health and quality of life for farmers and their communities.

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