what are we doing sustainably?

  • Fair wear

    Most of our T-shirts, Hoodies and Crewnecks are currently made in audited and fair wear certified factories. Overall,Fair Wear guarantees ethical and fair production processes as well as high levels of safety for people working in garment factories. The Fair Wear certification is one of the best-known labels for transparent textile supply chains.

  • Organic cotton

    ORGANIC COTTON! We choose to work sustainably using 100% organic cotton whenever we can as opposed to conventional cotton. Organic cotton comes from seeds that have not been genetically modified (non-GMO) and is grown without the use of chemical pesticides or fertilisers. Organic cotton farming uses natural methods, such as crop rotation, which benefit not only the soil, fauna and the environment, but create bio-diversity and promote good health and quality of life for farmers and their communities. When the option is there, it will always be organic cotton.

  • Recycled cotton

    Some of our pieces are made with recycled cotton. Using recycled cotton already saves precious resources when compared with virgin organic cotton. And when compared with virgin conventional cotton, the savings are even greater – every kilo of recycled yarn corresponds to a saving of 20,000 litres of water, 200 grams of pesticides and fertilisers, 2.7 grams of dyes and chemicals, as well as reduced energy use and CO2  emissions.   

  • improving

    We know there is no magic formula for achieving sustainability - it is a constant work in progress, based on ever-changing innovation and improvements. However, what we can do is make deliberate and considered choices in who we work with, how we work and what materials we use, to ensure respect for the people we work with and the planet we live on

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something good for the earth

Compostable packaging!

What it means

Compostable packaging is typically made from a number of renewable plant-based materials and/or bio-polymers. To be certified home compostable, a product must break down within 180 days in home compost and 90 days in commercial composting conditions.

Why its awesome

Cardboard and paper products are a great addition to the backyard compost as it helps with the carbon-nitrogen ratio. Easily broken down in a compost, these products also tend to have chemical compounds removed from the product.

​Ensuring success:

​Sometimes people don’t notice that something is compostable, meaning it can end up in the landfill. If you don’t have a home compost, you can look at local options for communal compost sites, or somewhere you can drop off items for commercial composting.

ALL ABOUT THOSE FRESH PRINTS!

Waterbased ink

Better for the planet

The inks we use do not contain PVC or phthalates or any other toxic chemicals. They are formulated free from lead and other heavy metals and passed the Oekotex Class 1 standard meaning they are safe to use on baby clothes under 2 years, underwear and swim wear. The vast majority have bee approved for use on organic cotton garments by The Soil Association.

A Better finish

On both light and dark coloured fabrics, poly/cottons, Tencel, bamboo, polyester, Modal, linen,organic cotton, cotton and many more, water based inks give the best possible, long lasting finish.

The ink is absorbed into the fabric leaving the crispest edges, brightest colours and long lasting prints that don't peel or flake off. You can iron the prints, flex them, stretch them, rub them, scratch them and they won't budge

A better feel

By using Super Soft and Formaldehyde Free Discharge inks we can achieve astoundingly soft prints on light and dark coloured fabrics.

The ink is absorbed into the fabric rather than sitting on top so the printed area feels just like the rest of the fabric.

Discharge inks are Formaldehyde Free and do not need to be washed before they are worn for the first time.

Better than plastisol

They are so soft and breathable that they not only remain comfortable and as soft as the original fabric but they are BREATHABLE. Unlike Plastisol inks which sit on top of the fabric like an oil/plastic sticker (EW) , water based inks allow air and moisture to pass through the fabric.

Perfect for running, cycling and other active wear.  As comfortable as wearing a blank tee.